Why do galleries sometimes charge?

A constant question artists ask is: “Why do galleries sometimes charge a fee to exhibit? Shouldn’t they be begging us, the artists, to hang our art on their walls?”
 
In a perfect world, then yes, this would be what happens. But unfortunately, we do not live in a perfect world, and reality is that running an art gallery is expensive, the overheads are often high, and gallerists cannot guarantee selling artworks in order to pay the bills. The solution is to charge a fee for exhibits in order to keep the space functioning and able to show art.
 
This does not, however, alter the fact that “wall renting” has a bad reputation. Some artists and galleries turn their noses up at spaces that have to do it (although in actuality, a majority of art spaces do charge). They seem to think it is the creative equivalent of giving cheap blow jobs in an alley. Prepare to be shocked, but there is an incredible amount of snobbery in the artworld, and some think that the act of paying to show your work somehow lessens it. We, as gallerists, strongly disagree, and believe that, in many cases, it shows a determination of the artist or artists to be proactive rather than sit passively waiting to be noticed. This also means, that having your work (as a non-paying or represented artist) alongside a paid exhibition in a gallery does not diminish it in any way. An artist will always be shown with works they may not like, or feel is not the same standard as theirs. Art is a subjective thing, and so the whole idea of what is worthy or not opens itself to numerous opinions.
 
While we do appreciate why artists can feel like this, and wish we could simply show for free, and concentrate on our represented artists, the financial reality is that we cannot use this as a feasible business model. What we can do to ensure quality exhibitions, from artists with talent, reputations and strong conceptual ideas, in the hope that one day, we are able to work purely with a small group, hosting exhibitions which we have tight creative control of, and not risking being seen as “less than” because economics dictates that we have to charge.
 
Furthermore, charging fees can democratize access to gallery spaces. Not all artists have connections or representation, and by providing an opportunity to exhibit for a fee, galleries can offer a platform to emerging and independent artists who might otherwise be overlooked. This can lead to a more diverse and inclusive art scene, showcasing a variety of voices and perspectives.

Another aspect to consider is the value-added services that galleries often provide when they charge fees. These can include professional curation, marketing and promotional activities, opening receptions, and even sales support. Such services are crucial for the success of an exhibition and the artist's career. By charging a fee, galleries can invest in high-quality presentations that attract collectors, critics, and the general public, ultimately benefiting the artist. It is also important to note that galleries are businesses that contribute to the cultural and economic fabric of a community. They create jobs, support local economies, and contribute to the cultural vibrancy of their locales. By sustaining their operations through exhibit fees, galleries can continue to play their vital role in the arts ecosystem.

In conclusion, while the concept of paying to exhibit can be contentious, it is a necessary strategy for many galleries to remain operational and continue their mission of promoting art and artists. It is not a reflection of the quality of the artwork or the talent of the artist, but rather a practical approach to ensure the longevity and sustainability of gallery spaces. As the art world continues to evolve, it is crucial for both artists and galleries to adapt and find ways to collaborate effectively, fostering a thriving and dynamic artistic community.